NMHA has partnered with NM DOH, marketing and communications professionals from other state agencies, Presbyterian Healthcare Services and healthcare partners across New Mexico to maximize resources and avoid duplication in supporting statewide vaccine communications efforts. NM Health Marketing Coalition materials are NM DOH branded and focused on:

• simple, clear pro-vaccination messaging designed for New Mexico
• driving registration on the VaccineNM website: https://cvvaccine.nmhealth.org/
• providing accurate information to ease concerns of vaccine-hesitant New Mexicans
• promoting vaccination to increase New Mexico's overall rate